Attendees

1. Jessica Bugorski (Co-Chair)

2. John Ellis (Co-Chair)

3. Jane Burpee (Subcommittee Chair – Training/Communications/PR)

4. Julie Mandal (Subcommittee Chair – Discovery/Customer Service/Front End)

5. Leigh Cunningham (Subcommittee Chair – eResources/Acquisitions)

6. Liana Giovando (Project Manager)

7. Virginia Roy (OCLS)

8. Aura Hill (OCLS)

9. Jana Purmalis (OCLS)

10. Thomas Guignard (OCLS)

Special Guests

1. Julie Aubie

2. Matthew Aubie

3. Matt Bandstra

Regrets

1. Dijana Kladnjakovic (Subcommittee Co-Chair – Metadata/Cataloging)

2. Katherine Marceau (Subcommittee Chair – Systems/Analytics/Data)

3. Stacey Boileau (Subcommittee Co-Chair – Metadata/Cataloging)

Action Items

Meeting Recording

Open

Discussion Items

Aubs and Mugg presentation (60 mins - only agenda item)

Introduction

• Julie leads engagement and research. Matt and Mat are on the creative side.

• Aubs & Mugg is a branding studio, focus on observation, collaboration and commitment to craft

• Use intelligent design, must have a purpose and a drive for choices made

• Work in a variety of industries, the focus is branding and storytelling

Jess provided info on the role of ISC for A&M

Project

• The opportunity statement involves a name, brand identity and brand launch plan for the CLSP.

• The project goals were presented

• Project scope - at least 3 naming options will be provided, but more will be offered if needed.

  • Need to develop a list of key branded collateral for support brand roll-out.

  • Not in scope is website development, photography and/or video services, or production costs

  • Translation is in scope as long as it is not extensive. If A&M have a concern about extent of translation they will flag it.

• Research will include obtaining information from stakeholders, larger groups, anonymous survey, etc.

• Numerous tools will be used to support this work (e.g. Typeform, Mural, etc)

• Next steps:

  • Internal Stakeholders initial push of information: 10-15 individuals with diverse (size, location, multicultural, unique view) experiences - cover the umbrella of library institutions and experience

    • Will be remote 30 min sessions - casual - answer questions

    • Want people who are very behind-the-scene internal foundational knowledge of CLSP

  • See notes on https://clo-collaboration-spaces.atlassian.net/wiki/spaces/CI/pages/410746894

ACTION ITEM: Jane, Jess and John to work on starting list of names for internal stakeholders and determining categories/who to consult