CLO18 Branding Survey

Owned by Jane Burpee
Last updated: Oct 07, 2021
2 min read

PR Goals:

  1. To develop a timeline for the delivery of key marketing and public relations initiatives;

  2. To provide marketing and public relations materials and templates to CLO18 that will empower others to promote the CLSP within their own institutions;

  3. To brand the CLSP Collaborative Space

Branding - Key Priority

  • Determine if colleges want a centralized brand/name for system (e.g. OCUL uses OMNI)

  • Consider individual college branding guidelines

ACTION ITEM draft a Survey for CLO18:

  • Provide examples of libraries with centralized branding

    • Would you want this centralized branding for the new system?

    • What are disadvantages/ advantages

HOMEWORK

  1. Draft Questionnaire - Alexandra

  2. Draft Cover letter - Jane

  3. Research re AskON Branding approaches and Logos - Marnie

  4. Research OMNI branding exercise - Jane

  5. Next TCPR meeeting - Report back - All

  6. Plan to send survey (early December?)

Next meeting OCT 20, 2021 10am - Jane, Marnie, Alexandra

 

Discussion notes:

 

Questions

Clarity:

Introductory email. Pros and cons of a collective brand.

Called the same thing and have a logo that could be institutionalize with college colour themes.

Time saver, Working together, help us talk about it and help students - communications internally and externally

Do all CLO 18 feel the same.?

 

Send it to Directors and College Leads - Ask them to have a coordinated response - 1 per college

Personalize - colours

Maximize resources across the system

ILL - resource sharing

 

LibGuides, Research Guides,

 

Coordinated approach

Examples xyz

Advantages

1 response per college

Pplease coordinte with your tam

 

ASk OCUL if they asked. Was there push back ? Jane REACH OUT TO CATHERINE D.

ASKON brand process

  1. Name your college

Would your college be interested in having a collective brand name and logo developed for the new common library services platform?

If answer yes:
How would your college library use a collective brand?

  • on website

  •  

 

Are there any parameters/requirements to keep in mind if a collective brand name and logo are developed?

Would your college library prefer to have generic communications and training tools developed so college-specific branding can be applied by your institution?

 

Use of a graphic designer to create the logos - in sizes and formats and colour customizable

1st ASKON logo -GD created it. Templates for everyone to use. Pull from the marketing tools. Big logo banner. etc. Ultimately Rebecca would oversee this.