Attendees

1. Alexis Edl, Northern

2. Alison Lake, Algonquin

3. Marnie Kursiss-Morrow, St. Clair

4. Natalie Colaiacovo, Centennial

5. Rebecca LaFrance, OCLS

6. Aura Hill, (Notetaker) Project & Communications Administrator

7. Liana Giovando, Project Manager

Special Guests from Aubs & Mugg:

• Julie Aubie

• Matt Aubie

• Matt Bandstra

Regrets

1. Laura Patrie, Boréal

2. Jane Burpee (Chair), Centennial

3. Alexandra Ross, Humber

4. Jennifer Varcoe, Georgian

5. Sonam Dhargay, Sheridan

Land Acknowledgement

https://native-land.ca/

Invited to read: Liana

Action Items

• Consider purpose and possible re-design of https://clo-collaboration-spaces.atlassian.net/l/c/GXhhLNd1 page in terms of information needed from colleges
• Everyone to complete Survey for the TCPR Subcommittee for thoughts on brand principles by Feb. 22 end of day: https://brand-development.typeform.com/to/o87Cumee

Discussion Items

CLSP Updates

• Report on activities of the ISC and other Subcommittees

  • Will be a standing agenda item going forward

• OCLS Service Proposals

  • OCLS will be coming up with service proposals that reflect new/changed OCLS services due to Alma implementation. These will be subject to change. They will be brought to the appropriate subcommittees for feedback.

PR

Research Presentation (Julie & Matt from Aubs & Mugg)

• Lots of research conducted, some still ongoing related to faculty and students

  • Brand is a story, brand designers are translators of meaning and intent of the story

  • Comparative analysis - wide lens that covers consumer to academic

    • Consumer very colourful, visible, loud whereas academic are lighter, more muted,

    • The fonts move from sans serif (modern) to serif (Omni, ProQuest - more classic, traditional)

    • Google vs JSTOR

    • Presentation of academic focused websites , don’t have same appetite for enjoyable consumption of design

    • Focus on quality content - design should not distract from content

    • Wikipedia - “Intentionally undesigned” - relying on reputation as design is somewhat basic/aged

    • Netflix - house a lot of content that isn’t all Netflix, good example at creating neutral brand base

    • TPL - public library - balanced approach

    • Introduction to 3 brand principles - all equally important, an internal tool

    • Recording:

    • Meeting-20220218_203738-Meeting Recording.mp4

• ACTION ITEM: Survey for the TCPR Subcommittee for thoughts on brand principles: https://brand-development.typeform.com/to/o87Cumee

  • Feedback due by end of day Tuesday, Feb. 22

• Next steps:

  • Continue the research

  • Hear the feedback and work into the brand principles, they are not final

  • Work towards naming concepts

• Branding Working Group will be meeting separately

• If you want to join the branding group, please let Liana know.

Training Updates

• iSchool Student Practicum AND Seneca LIT Student placements filled! (Liana)

• Jessie has joined us from the iSchool at U of T and will be part of the Training Working Group.

• Training Working Group Update - working on training material

• If you want to join the training group, please let Liana know.

Meeting Schedule

• Subcommittee and working groups schedules (Aura)

• TCPR subcommittee will be held once a month. Aura will send out invite for Mondays based on Doodle poll.