Page Comparison

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Research Presentation (Julie & Matt from Aubs & Mugg)

• Lots of research conducted, some still ongoing related to faculty and students

  • Brand is a story, brand designers are translators of meaning and intent of the story

  • Comparative analysis - wide lens that covers consumer to academic

    • Consumer very colourful, visible, loud whereas academic are lighter, more muted,

    • The fonts move from sans serif (modern) to serif (Omni, ProQuest - more classic, traditional)

    • Google vs JSTOR

    • Presentation of academic focused websites , don’t have same appetite for enjoyable consumption of design

    • Focus on quality content - design should not distract from content

    • Wikipedia - “Intentionally undesigned” - relying on reputation as design is somewhat basic/aged

    • Netflix - house a lot of content that isn’t all Netflix, good example at creating neutral brand base

    • TPL - public library - balanced approach

    • Introduction to 3 brand principles - all equally important, an internal tool

    • Recording:

    • Meeting-20220218_203738-Meeting Recording.mp4

• ACTION ITEM: Survey for the TCPR Subcommittee for thoughts on brand principles: https://brand-development.typeform.com/to/o87Cumee

  • Feedback due by end of day Tuesday, Feb. 22

• Next steps:

  • Continue the research

  • Hear the feedback and work into the brand principles, they are not final

  • Work towards naming concepts

• Branding Working Group will be meeting separately

• If you want to join the branding group, please let Liana know.

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