...
Provide examples of libraries with centralized branding
Would you want this centralized branding for the new system?
What are disadvantages/ advantages
HOMEWORK
Draft Questionnaire - Alexandra
Draft Cover letter - Jane
Research re AskON Branding approaches and Logos - Marnie
Research OMNI branding exercise - Jane
Next TCPR meeeting - Report back - All
Plan to send survey (early December?)
Next meeting OCT 20, 2021 10am - Jane, Marnie, Alexandra
Discussion notes:
Questions
Clarity:
Introductory email. Pros and cons of a collective brand.
Called the same thing and have a logo that could be institutionalize with college colour themes.
Time saver, Working together, help us talk about it and help students - communications internally and externally
Do all CLO 18 feel the same.?
Send it to Directors and College Leads - Ask them to have a coordinated response - 1 per college
Personalize - colours
Maximize resources across the system
ILL - resource sharing
LibGuides, Research Guides,
Coordinated approach
Examples xyz
Advantages
1 response per college
Pplease coordinte with your tam
ASk OCUL if they asked. Was there push back ? Jane REACH OUT TO CATHERINE D.
ASKON brand process
Name your college
Would your college be interested in having a collective brand name and logo developed for the new common library services platform?
If answer yes:
How would your college library use a collective brand?
on website
Are there any parameters/requirements to keep in mind if a collective brand name and logo are developed?
Would your college library prefer to have generic communications and training tools developed so college-specific branding can be applied by your institution?
Use of a graphic designer to create the logos - in sizes and formats and colour customizable
1st ASKON logo -GD created it. Templates for everyone to use. Pull from the marketing tools. Big logo banner. etc. Ultimately Rebecca would oversee this.