PR Goals:
To develop a timeline for the delivery of key marketing and public relations initiatives;
To provide marketing and public relations materials and templates to CLO18 that will empower others to promote the CLSP within their own institutions;
To brand the CLSP Collaborative Space
Branding - Key Priority
Determine if colleges want a centralized brand/name for system (e.g. OCUL uses OMNI)
Consider individual college branding guidelines
ACTION ITEM draft a Survey for CLO18:
Provide examples of libraries with centralized branding
Would you want this centralized branding for the new system?
What are disadvantages/ advantages
Questions