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Report on activities of the ISC and other Subcommittees
Will be a standing agenda item going forward
OCLS Service Proposals
OCLS will be coming up with service proposals that reflect new/changed OCLS services due to Alma implementation. These will be subject to change. They will be brought to the appropriate subcommittees for feedback.
PR
Research Presentation (Julie & Matt from Aubs & Mugg)
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Lots of research conducted, some still ongoing related to faculty and students
Brand is a story, brand designers are translators of meaning and intent of the story
Comparative analysis - wide lens that covers consumer to academic
Consumer very colourful, visible, loud whereas academic are lighter, more muted,
The fonts move from sans serif (modern) to serif (Omni, ProQuest - more classic, traditional)
Google vs JSTOR
Presentation of academic focused websites , don’t have same appetite for enjoyable consumption of design
Focus on quality content - design should not distract from content
Wikipedia - “Intentionally undesigned” - relying on reputation as design is somewhat basic/aged
Netflix - house a lot of content that isn’t all Netflix, good example at creating neutral brand base
TPL - public library - balanced approach
Introduction to 3 brand principles - all equally important, an internal tool
Recording:
ACTION ITEM: Survey for the TCPR Subcommittee for thoughts on brand principles: https://brand-development.typeform.com/to/o87Cumee
Feedback due by end of day Tuesday, Feb. 22
Next steps:
Continue the research
Hear the feedback and work into the brand principles, they are not final
Work towards naming concepts
Branding Working Group will be meeting separately
If you want to join the branding group, please let Liana know.
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