Study Group Session 31: Brand Use Guidelines, Marketing & Communications

The recording of the Study Group Session on June 22 is now available. For more general information and the schedule, see the Page 1+ Study Group Sessions page.

Session Notes

• Aubs & Mugg, our marketing firm, answered questions about using the brand including:

  • Using the symbol as a supporting graphic

  • The “Powered By” version of the logo

  • File types and their purpose

• Reviewed new Marketing section of the Page 1+ LibGuide

  • Branding page with brand guidelines, generic and college logos

  • Promotional Material page with social media, website, digital ads, t-shirts and other designs

  • Communications page with basic comms plan, draft content and samples

Recording

Open