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- Jane BurpeeLiana Giovando (Branding Working Group?) to identify 10-15 internal stakeholders and provide to Aubs & Mugg
- List of technologies that haven’t been picked up in the past would be helpful
- Aura Hill create a Doodle poll for the next meeting in two weeks.
- Consider purpose and possible re-design of https://clo-collaboration-spaces.atlassian.net/l/c/GXhhLNd1 page in terms of information needed from colleges
Discussion Items
PR
Branding Kick off with Special Guests Aubs and Mugg
Julie Aubie
Phil Buchanan
Matthew Aubie
Matt Bandstra
Presentation
LINK TO RECORDING
Julie leads engagement and research. Matt and Mat are on the creative side
TCPR proposed as core project team, as well as Katherine as representative for French colleges.
Aubs and Mugg ask about human perspective on the background on what CLSP is and its role, what is the platform and what are we branding?
To fulfill the need for a shared collaborative space with other colleges - next generation system. No ability to see other libraries' resources. Allows students' to see and have access to resources and have it be a more seamless experience. Next generation systems to allow libraries to share with each other, becoming more efficient, allow students ability to see resources across institutions and achieve stronger buying power.
Also important to consider the need to brand the discovery layer for students as the front end of the CLSP, so it is easily recognized.
Project opportunity and goals resonates with attendees, no one had any comments
Project scope - at least 3 naming options will be provided, but more will be offered if needed.
Need to develop a list of key branded collateral for support brand roll-out.
Not in scope is website development, photography and/or video services, or production costs
Translation is in scope as long as it is not extensive. If A&M have a concern about extent of translation they will flag it.
Product Schedule requires heavier involvement in the first three weeks from core project team. The schedule may expand if more work is required to identify a name. Timelines are flexible with buffers built in.
Outlined Collaboration, Research and Delivery tools that may be used for the project. The CLSP is using Confluence and best to use for the CLSP project
Aub & Muggs values include intelligent design, collaboration, craftsmanship (provide feedback on material if it does not meet your expectations), balance (working hours are 8:30 am - 6:00 pm, Monday to Friday), respect.
Next steps:
Internal/external stakeholder engagement - who they need to speak to
Collection of relevant documents and existing research
Competitive/Comparative Analysis
Bi-weekly meetings with core project team (presentations will be recorded)
ACTION ITEM: Need to identify 10-15 internal stakeholders and provide to Aubs & Mugg
ACTION ITEM: List of technologies that haven’t been picked up in the past would
Questions: what does successful outcome look like to you?
Something that makes it clear for students as possible what the search box is and benefit for them
Reaching beyond the library to reach students who may not use library
Vibrant and youthful more playful brand and something that works in an international/multilingual to reflect diverse background of students
Not just students, but staff and faculty and making it easy to access - simple but effective
Not too complicated, consider older adults who may be intimidated by technology/searching databases - should be easy and welcoming
Something that encourages faculty to use CLSP with their students
NO FLYING BOOKS or Magnifying glass
Something that remind us of being in college - fun part, feeling at home - reflecting the environment
ISC will act as primary decision-makers if needed, but TCPR will be collective decision makers
What are your in-house design resources? Who will the material be handed off to, a designer/coder or someone not experienced (e.g. if you got social media templates, would you be able to use them)
Wide range experiences, simpler is better, providing instructions as may need to liaise with IT
Will a branding package be provided? The different schools will have access to customize in a sandbox.
A&M will be create a screener survey about marketing and design resources at each institution.
If core team can provide potential respondents (students/faculty) for surveys, A&M can prepare anonymous survey for them.
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