TCPR Subcommittee Communication Plan

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Introduction

Purpose

The purpose of this plan is to define what and how the TCPR Subcommittee will communicate to its target audience about the implementation of the Collaborative Library Services Platform (CLSP), and about the CLSP itself.

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Primary External Stakeholders (for TCPR Subcommittee)

This stakeholder group, also referred to as end users, is the main focus of this communications plan.

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Secondary External Stakeholders (for PMO and TCPR Subcommittee)

This stakeholder group may not apply to all colleges depending on the hierarchy of their institution. However, this group should be informed of PR/branding activities as appropriate.

• College leadership as appropriate (in terms of awareness of PR, training, branding activities)

Core Stakeholders (for PMO only)

Core stakeholders, those most directly impacted by the transition, will receive specific, targeted, time-sensitive information. Any communication that requires a response from these stakeholders will be highlighted. This group includes:

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Communication surrounding all aspects of CLSP implementation should be designed to meet the following objectives:

• Raise awareness and build acceptance of the new platform and its services before the launch by reinforcing benefits, flexibility, and the focus on end user needs

• Communicate with end users to ensure they are ready to engage with the new platform through various channels, which include communications, training, and other support tools

• Create a collaborative community that supports the new platform at all colleges

• Engage college leadership and leverage their support for the new platform

• Support all communications related the project by providing input on communications from a library perspective

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Additional activities and delivery methods may be established as required by the project and by the TCPR subcommittee.