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TCPR Subcommittee Communication Plan
Sept 2021
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Introduction
Purpose
The purpose of this plan is to define what and how the TCPR Sub-committee Subcommittee will communicate to its target audience about the implementation of the Collaborative Library Services Platform (CLSP), and about the CLSP itself.
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This plan addresses the communication role and responsibilities of the TCPR Sub-committeesubcommittee, according to the CLSP Communications Framework as outlined below.
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While collaboration and partnership between the PMO and TCPR Sub-committee subcommittee is crucial to successful communications for the project, there are two distinct flows of communication with separate, but overlapping, stakeholder groups that are supported by the PMO Communication Plan and the TCPR Sub-committee subcommittee Communication Plan.
Stakeholder Groups
There are two main stakeholder groups for the CLSP Project in terms of communications, core and external.
The TCPR Sub-committee subcommittee will focus on communications to external stakeholders, but it will support the PMO in developing communications for core stakeholders as requested.
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Primary External Stakeholders (for TCPR Subcommittee)
This stakeholder group, also referred to as end users):This stakeholder group , is the main focus of this communications plan.
Faculty
Students
Library staff (not directly involved in CLSP implementation)
Secondary External Stakeholders (for PMO and TCPR Subcommittee)
This stakeholder group may not apply to all colleges depending on the hierarchy of their institution. However, they this group should be informed of PR/branding activities as appropriate.
College leadership as appropriate (in terms of awareness of PR, training, branding activities)
Core Stakeholders (for PMO only)
Core stakeholders, those most directly impacted by the transition, will receive specific, targeted, time-sensitive information. Any communication that requires a response from these stakeholders will be highlighted. This group includes:
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We consistently provide timely information to support our stakeholders and ensure the project’s success with:
Targeted communication regarding potential shared identity, the launch of the new platform, and end user training
Supporting the PMO’s communications objectives by collaborating on content and distribution as needed.
We raise awareness about the new platform within for all participating colleges to create a collaborative environment and build positive momentum for the integration.
We provide information about training and support tools for all participating colleges, especially from an end user perspective to ensure that they are supported as they transition to a new platform.
We understand each college is unique and may have their own communication plan and branding guidelines. Our communications activities aim to offer a range of options for colleges that can be customized to meet their needs.
Communication Tools/Channels
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Additional activities and delivery methods may be established as required by the project and by the TCPR Sub-committeesubcommittee.
Onboarding | Define | Build | Deploy | Refine | |
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Target Audience | Oct. - Dec. 2021 | Jan. - Feb. 2022 | Mar. 2022-June 2022 | Jul. 2022 | Jul. 2022 --> |
All/General | |||||
Library Staff |
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Faculty | |||||
Students |