TCPR Sub-committee Communication Plan

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Introduction

Purpose

The purpose of this plan is to define what and how the TCPR Sub-committee will communicate to its target audience about the implementation of the Collaborative Library Services Platform (CLSP), and about the CLSP itself.

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External stakeholders are less involved in the transition, but still need to be informed, especially as the go live date comes closer. They will receive communication of a general, informative nature. This group includeshas two sub-categories:

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College leadership as appropriate (in PR, training, branding)

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Primary External Stakeholders (referred to as end users):

This stakeholder group is the main focus of this communications plan.

• Faculty

• Students

• Library staff (not directly involved in CLSP implementation)

Secondary External Stakeholders

This stakeholder group may not apply to all colleges depending on the hierarchy of their institution. However, they should be informed of PR/branding activities as appropriate

• College leadership as appropriate (in terms of awareness of PR, training, branding activities)

Core Stakeholders

Core stakeholders, those most directly impacted by the transition, will receive specific, targeted, time-sensitive information. Any communication that requires a response from these stakeholders will be highlighted. This group includes:

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• We consistently provide timely information to support our stakeholders and ensure the project’s success with:

  • Targeted communication regarding potential shared identity, the launch of the new platform, and end user training

  • Supporting the PMO’s communications objectives by collaborating on content and distribution as needed.

• We raise awareness about the new platform within for all participating colleges to create a collaborative environment and build positive momentum for the integration.

• We provide information about training and support tools for all participating colleges, especially from an end user perspective to ensure that they are supported as they transition to a new platform.[add something about tail

• We understand each college is unique and may have their own communication plan and branding guidelines. Our communications activities aim to offer a range of options for colleges that can be customized to meet their needs.

Communication Tools/Channels

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